Let's Copilot
Bringing a new brand to life in an AI learning game, from interface to launch video
Context
Let's Copilot Chat is a learning game that helps employees at large organisations get more out of Microsoft Copilot Chat. Microsoft's goal was simple: more people using Copilot Chat every month. The game gets them there with short, personalised lessons of three to five minutes, built around real tasks like catching up on meetings, drafting emails and summarising documents. An AI coach called Co guides every user, and language models behind the platform tailor each journey to the person's role and experience.
The game was built for the release of Copilot Chat, with a launch deadline at the end of October. &ranj brought me in as a freelancer to lead the UX/UI. I worked in a team with game designers, visual designers, a product owner, front-end and back-end developers and project managers.
Problem
Two starting points had to become one product. The first was an MVP from an earlier version of the game, built around Microsoft Copilot itself instead of Copilot Chat. The second was a new brand identity for Let's Copilot, created by a design agency.
The identity was a starter kit. It came with a logo, colour styles, typography, imagery guidelines and a few website examples. There was nothing yet for an interface: no components, no states, no icons. Every screen of the MVP had to be reevaluated and redesigned in the new style. And the brand had to feel the same in the app as in every other channel where it would show up.
Process
I started with the user journeys, from the first link in a campaign or employer email to signing in with a magic link. Low-fidelity flows let us test the logic before the style.
The new brand idenitity (logo, colours, typography and imagery) were the base for the UI direction. On top of that I built what the product needs: components, extra colour styles, icons, forms and interaction states. The platform runs in nine languages, so I tested key screens with longer translations. The final Co and the Copilot Crew were illustrated by a visual designer at &ranj. I designed how they live in the interface.
The platform runs in nine languages, so I tested key screens with longer translations. The final Co and the Characters were illustrated by a visual designer at &ranj. I designed how they live in the interface.
The most important flow is the onboarding with Co. We designed this as a conversational interface. It asks about the user's role, work and AI experience, checks its summary with them, and builds a personal lesson plan from it.
In the hub, lessons unlock in small portions over time instead of all at once, to keep drop-off low. Two lessons open together, so people still choose their own order. A timeline shows what's next, and every new skill unlocks a new member of the Copilot Crew.
Proposal
A redesigned learning game with a conversational onboarding, a paced lesson hub and a crew of characters that grows with every skill. Underneath sits a design system that extends the agency's identity into everything an interface needs.
After launch I carried the identity into marketing: flyers and a pitch video. I storyboarded the video in Figma, prototyping how each line of text comes in and how the scenes transition. Then I animated it in Jitter, with screen recordings of the onboarding in a device mockup to show how the game works.
Result
One identity now runs through the app, the design system, the flyers and the launch video. The video was used at Microsoft Copilot launch events and featured at a Microsoft event.
The game is available in nine languages, and according to Let's Copilot, organisations using it see a 40% reduction in inactive Copilot users.
Lara is a strategic designer with a strong branding focus, who looks beyond functionality alone and is able to clearly explain the reasoning behind her design decisions. She brings a great deal of structure and cohesion to projects, making it easier for teams to iterate and collaborate with more clarity. What I find especially strong is that she combines design quality with clear communication, a strong sense of the client journey, and an understanding of the different interests within a project. She is also very easy to work with: clear about time, scope, and expectations, and highly organized in the way she works. To me, her value lies not only in what she designs, but also in the calm, direction, and consistency she brings to a team.
Wouter Krijger
CEO &ranj
