In this game, users see images of different important football situations in which the actual football is made invisible. It’s the football fan’s task to ‘spot the ball’ by tapping on a certain spot the image. The closer the guess to the actual ball, the more points the user gets. The winner of the game wins tickets to one of the matches.
McDonalds’ objectives were to get in contact with potential customers, to gain stronger engagement around the brand and products, to create a positive connection between McDonalds and Belgium football, to stimulate app downloads and to get more customers in the McDonalds stores.
The look and feel of the app had to match the new McDonalds branding. This contains light colors and flat design.
In the process of designing this game I worked closely with LiveWall's Art Director and developers. I was responsible for the UI design of the game.