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Brand identities

Webdesign

UX/UI Design

A digital designer helping brands flourish in the digital space.

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UX/UI Design

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Webdesign & Webflow Development

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Brand Identity

With a focus on web and visual design, I help brands develop a strong digital presence. From creating a brand identity to developing websites using no-code tools, I work closely with my clients to bring their unique visions to reality.

About me

work

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my expertise my expertise my expertise my expertise

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UX/UI Design

My expertise in UX/UI design allows me to craft digital products and experiences that meet user expectations. I work closely with my clients to understand their business goals and objectives, and I use this knowledge in every aspect of the design process. From wireframes and mockups to final delivery, I pay close attention to every detail to ensure that the final product is both functional and visually stunning.

User Research

Design systems

Information Architecture

Prototyping

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Web design & no-code development

The web has always intrigued me for its endless possibilities. When designing websites, I often start with a blank canvas. Designing from scratch allows me to create unique designs that will make my clients stand out. By utilizing Webflow, a powerful no-code tool, I am able to develop and implement functionality without the need for traditional coding. Whether you're looking to create a new website or give your existing site a revamp, I’d love to think along and co-create to realize your ideas.

Landing pages

Business websites

Webflow development

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Brand identity

A strong brand identity is essential for any business looking to position itself digitally. From crafting a logo to capturing your brand in photographs, I will work closely with you to create a visual identity that distinguishes you from others. To ensure consistency in the brand's visual communication, I also create a brand guideline book that brands can use as a reference when designing.

Logo

Visual identity (typography, colours, visual elements)

Brand guidelines

Brand photography

I love the craft of design, capturing ideas and information and transforming them into new, enjoyable experiences. My background in digital design, combined with my interest in photography, art, lifestyle, and traveling allows me to approach design projects from a fresh perspective.

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#art
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#art
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#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art
studio.laar
#photography
#art

my principles my principles my principles

Creating order in chaos

In today's world, we're constantly exposed to an overwhelming amount of information. As a designer, I see it as my responsibility to bring back complex information down to its essence and present it in a way that is easy to understand, navigate, and use for everyone.

Creativity is for everyone

For me, creativity is not a talent that only a lucky few have. It's an inherent tool that we can all unlock. In my work, I enjoy helping others tap into their creative potential by leading workshops, using creative techniques, and doing collaborative co-creation sessions.

Tap into emotions and intuition

Intuition is often undervalued in decision-making. While rational thinking is essential for making strategic choices, I believe that intuitive thinking can unlock creativity and imagination. Practicing mindfulness helps me access a state of being where my creativity flows most freely.

Aesthetics matter

I believe that aesthetics play a crucial role in creating happy and engaged users. Strong visual design not only enhances the user experience but also helps creating a unique brand identity. By striving to create designs that are not only visually appealing, but also emotionally resonant, I aim to leave a positive impression on users.